Marketing & Advertising

Google Ads Management

We set up and manage Google Ads: Search, Shopping, Performance Max, YouTube, remarketing. We grow sales at optimal ROAS.

Google Ads PPC Google Shopping Performance Max Remarketing Google Analytics GTM Merchant Center

Order Project How it works

Google processes over 8.5 billion searches daily. When a potential customer searches for "buy iPhone 15 Odessa" or "order suspended ceilings," they are ready to purchase right now. Google Ads lets you appear in front of them at that exact moment — your ad, not a competitor's. IT Master sets up and manages Google Ads campaigns that deliver real sales at optimal budget spend.

Types of Google Ad Campaigns

Search Advertising. Text ads in Google search results. Shown to people actively searching for your product or service right now. The highest conversion rate among all formats — the customer is already "hot."

Google Shopping. Product ads with photo, price, and store name at the top of search results. For online stores — a must-have: Shopping campaign conversion rates are 2–3 times higher than text ads. Requires Google Merchant Center and product feed setup.

Performance Max. Next-generation campaigns powered by Google AI that automatically place ads across all formats and channels simultaneously: Search, Shopping, YouTube, Gmail, Display. Ideal for e-commerce with large catalogs.

Display and Remarketing. Banner ads across millions of websites in Google's partner network. Remarketing brings back visitors who came to your site but did not purchase. Remarketing conversion rates are 10 times higher than cold traffic.

YouTube Advertising. Video ads before YouTube videos. Effective for brand awareness and audience warming. Especially powerful in combination with Search campaigns.

How PPC Works and What a Click Costs

PPC (Pay-Per-Click) — you pay only when someone clicks your ad. The click price depends on competition in your niche and your ad quality (Quality Score). A low Quality Score means expensive clicks. We optimize ad copy, landing pages, and campaign structure to lower CPC and increase conversions.

Google Merchant Center for E-commerce

Merchant Center is a mandatory tool for any online store. We configure the product feed, inventory and price tracking, domain verification, and feed rules for automatic updates. A properly configured Merchant Center is the foundation of effective Shopping and Performance Max campaigns.

Conversion Tracking and Analytics

Without conversion tracking you do not know which keyword generated a sale and which just spent budget. We configure Google Tag Manager, purchase tracking, calls, form fills, and cart events. Enhanced Conversions improve tracking accuracy even accounting for iOS privacy restrictions. Data flows into Google Analytics 4 and Looker Studio — you see the complete performance picture.

ROAS and Budget Optimization

ROAS (Return on Ad Spend) is the key performance metric: how many hryvnias of revenue each hryvnia invested in advertising generates. The average ROAS of our clients is 300% — meaning every UAH 1,000 in ad budget yields UAH 3,000 in revenue. We analyze data weekly, disable underperforming keywords, increase bids on converting ones, and test new hypotheses.

Want to attract more customers from Google? Submit a request — we will conduct a free audit of your current campaigns or propose a strategy from scratch.

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Service

What's included

Full advertising management from strategy to monthly optimization

Account Audit

Analysis of current campaigns, spend, competitors, and growth opportunities.

Campaign Strategy

Campaign structure, type selection, budget allocation, goals, and KPIs.

Keyword Research

Keyword list, negative keywords, grouping, volume and CPC analysis.

Ad Copywriting

RSA ads, extensions, calls to action — we test multiple variants.

Landing Page Recommendations

Conversion analysis of landing pages, UX and CTA improvement recommendations.

Conversion Tracking Setup

Google Tag Manager, purchase, call, form, and cart tracking.

Google Merchant Center Setup

Product feed, domain verification, Shopping and Performance Max campaigns.

Monthly Reporting & Optimization

Looker Studio dashboard, A/B tests, bids, negative keywords, new hypotheses.

Technologies

Tech Stack

Рекламні платформи

Google Ads

Google Merchant Center

Google Display Network

YouTube Ads

Аналітика

Google Analytics 4

Google Tag Manager

Looker Studio

Search Console

Інструменти

Google Keyword Planner

SEMrush

Ahrefs

SpyFu

Відстеження

Google Conversion Tracking

Enhanced Conversions

Offline Conversions

CRM integration

Benefits

Why choose IT Master

Certified Specialists

A team with Google Ads certifications and real experience managing large budgets.

Transparent Reporting

Personal Looker Studio dashboard: spend, clicks, conversions, ROAS in real time.

No Hidden Fees

Ad budget — 100% to Google. Our fee is a fixed management rate.

Budget Optimization

We analyze data weekly and reallocate budget to performing campaigns.

A/B Testing

We continuously test ad copy, audiences, and bids to improve CTR and conversions.

Remarketing

We bring back visitors who left without buying — conversion rate 10x higher.

Competitor Analysis

We monitor competitor ads via SEMrush and Google Ads Auction Insights.

Dedicated Manager

One manager runs your campaigns from day one — deep knowledge of your business.

Process

How we work

Audit & Analysis

Analysis of current campaigns (if any), competitors, niche, keywords, and CPC.

1–2 days

Strategy

Campaign structure, keyword list with negatives, budget allocation, and KPIs.

2–3 days

Setup

Creating campaigns and ads, configuring GTM, conversions, and Merchant Center.

3–5 days

Launch

Launch with a controlled budget, first data collection, initial optimization.

1 week

Optimization

A/B tests, bid adjustments, negative keyword expansion, Quality Score improvement.

Weekly

Scaling

Increasing budgets on winning campaigns, adding new types and channels.

Monthly

Industries

Industries we work in

🛒

E-commerce & Online Stores

Google Shopping and Performance Max — the most effective channels for product businesses.

🏪

Services & Local Business

"Service + city" Search ads bring customers ready to order today.

🏭

B2B & Manufacturing

Targeting those searching for wholesale supplies, equipment, and corporate solutions.

🏥

Healthcare & Beauty

Ads for clinics, cosmetologists, dentists — within Google policy restrictions.

Pricing

Pricing Packages

Start

5 000

/mo

1 campaign type, up to 50 keywords, basic reporting

1 campaign type (Search or Shopping)
Up to 50 keywords
Basic conversion setup
Monthly Google Ads report
Recommended budget: UAH 10–20k
Launch timeline: 5–7 days

Order Start

Business

12 000

/mo

Search + Shopping, remarketing, Merchant Center, weekly optimization

Search + Shopping + Remarketing
Unlimited keywords
Google Merchant Center
GTM + Enhanced Conversions
Weekly optimization
Looker Studio dashboard
Recommended budget: UAH 30–80k

Order Business

Agency

25 000

/mo

All campaign types, YouTube, Performance Max, daily optimization

Search + Shopping + Display
YouTube + Performance Max
Dedicated account manager
Daily optimization
Custom Looker Studio dashboard
Monthly competitor analysis
Offline conversions from CRM
Recommended budget: UAH 100k+

Order Agency

FAQ

Frequently Asked Questions

The minimum effective budget depends on the niche and competition. For most niches we recommend starting at UAH 10,000–20,000 per month — this allows enough data for optimization. For e-commerce with Shopping campaigns — from UAH 30,000. The ad budget is paid directly to Google — we do not take a commission from the budget.

First clicks and leads — from the first day after launch. But real optimization and stable results come in 4–6 weeks: Google needs time to train its algorithms based on your conversions. The minimum recommended engagement period is 3 months to see the full potential.

ROAS (Return on Ad Spend) is the ratio of ad revenue to ad spend. ROAS of 300% means: spent UAH 10,000 — received UAH 30,000 in revenue. A "good" ROAS varies by niche: for e-commerce with thin margins the minimum is 400–500%, for high-ticket services 200% is already excellent. Together with you we define the target ROAS based on your margins.

Merchant Center is needed for Google Shopping and Performance Max product campaigns. If you have an online store — yes, it is mandatory. We configure Merchant Center, product feed upload, fix verification errors, and keep data current. For advertising services, Merchant Center is not needed.

We install Google Tag Manager on the site and configure tracking: purchases (with transaction amount), form fills, calls from the site, email clicks. Data is sent to Google Ads for bid optimization and to Google Analytics 4 for customer journey analysis. Enhanced Conversions improve tracking accuracy by 15–30%.

Yes. Google Ads allows targeting any country or region. The most common request from Ukrainian clients is advertising to EU audiences (Poland, Czech Republic, Germany) or the US. Required: a separate Merchant Center per country, translated ads, a corresponding language version of the site, and a separate budget.

Causes can vary: too low a budget, a weak landing page, high competition, or the wrong strategy. We analyze every such case and honestly say what needs to change. If the problem is the landing page — we provide specific recommendations. If the niche is too expensive for your budget — we will say so before launch, not after.

Setting up Google Ads yourself is a real possibility, but there are nuances. Without experience it is easy to spend budget on irrelevant clicks, forget about negative keywords, or set the wrong bidding strategy. Our team manages dozens of campaigns simultaneously, knows current Google algorithms and common mistakes. We save your time and minimize the cost of "learning" at your budget's expense.

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